Packaging Design
earthbound is a new, Vancouver-based company specializing in creating bath and cosmetic products inspired by nature. Their goal is to provide an affordable selection that would appeal to both men and women, without deviating from the theme of natural living. They have just released their first line of products for fall, featuring pine and cinnamon/star anise scents. While the concept is a “his and hers” bath set, both scents can be considered unisex and used interchangeably.
They need a new package design that will appeal to the 18-35 year old demographic, and which will reflect their modern and natural brand identity.
They need a new package design that will appeal to the 18-35 year old demographic, and which will reflect their modern and natural brand identity.
Goal:
To develop new packaging, a fresh logo and promotional material that will stand out among competitors.
To develop new packaging, a fresh logo and promotional material that will stand out among competitors.
Logo
The logo is a curled raindrop, representing both water and a curl of hair, as earthbound primarily specializes in hair and bath products.
Shampoo and conditioner labels (10x12.5")
Styling Wax Label (8x3.5")
Shampoo and Conditioner: Pine and Cinnamon/Star Anise ("his and hers")
Hair Styling Wax (Pine)
Bath Bomb and Towel, Product Packaging (Cinnamon and Star Anise)
Bath Combination Set
Business Card
Shopping Bag
Print and Digital Ad
Print: (11x17")
Digital (1080x1080px)
