Branding
Spotlight School of Acting is an acting school located in Vancouver, British Columbia (otherwise known as "Hollywood North"). The institution focuses on on-camera acting, as Vancouver is a predominately-used location in the film industry. The client requested fresh branding and promotional material, to better compete with the numerous acting schools in the city.
Goal: To design a new logo, a company website which is accessible via web or mobile platform, a promotional poster and personalized stationery with professional letterhead.
Logo
The spotlight logo is comprised of overlapping lines. These layered lines represent the methodology in acting concerning "layered performances", a concept which is heavily focused upon at Spotlight School of Acting.
The logo is a deep red, representing the passion and courage prevalent in acting.
Print advertisement (11x17")
Mobile Site (excerpt)
Business Card
Stationery Set
